Liu Yunshan, a senior official of the Communist Party of China , said on Saturday that more theorists, journalists, publishers and artists should be fostered for better publicity of the socialist ideology and culture.
Outstanding talents in these fields should be promoted to important posts so they can make greater contributions, said Liu, a member of the Political Bureau of the CPC Central Committee and head of the Publicity Department of the CPC Central Committee.
He made the remarks during a week long seminar which finished in Beijing on Saturday.
The CPC initiated a project five years ago to promote public awareness of the socialist culture and ideology.
Outstanding journalists, for example, should be able to uphold "correct guidance of public opinion" while reporting the truth.
So far 329 talented people have been promoted at their work. They all played a leading role in several publicity campaigns related to natural disasters and the Beijing Olympic Games this year, Liu said.
He added, outstanding theorists, journalists, publishers and artists should make even greater contributions to popularize the value system of socialism.
They should also work harder, be innovative at work, and pay attention to professional ethics to become role models for the general public, he said.